Everyday eye care
We experience life through our eyes.
They deserve everyday care.
Our eyes weren’t designed for modern life.
Screens. Artificial light. Air conditioning. Contact lenses. Longer waking hours. Longer lives.
Our relationship with our eyes has changed. Our eye care habits haven’t.
A new category
Dentists existed for
centuries.People still
lost their teeth.
Eye care should be part of every day. We already care for our teeth, our skin, our sleep and our nutrition every day.
Our eyes deserve the same attention.
For most people, eye care still starts when something feels wrong. Awaken is changing that by making caring for your eyes a simple part of everyday life
Why everyday care →
What we are building
Understand your eyes over time.
Awaken is building a simple way to check your eyes with your phone: establish your personal baseline and see how your eyes change over time.
One scan. Clear measures. A growing picture of your eyes.
See how Awaken works →
EVERYDAY EYE CARE
Make caring for your eyes part of the day.
Drops, wipes, masks, vitamins and simple routines designed to support your eyes every day.
WARMTH & COMFORT
Warm Compress
Gentle warmth to settle the eyes at the end of the day.
DAILY HYDRATION
Daily Drops
Preservative-free relief for dry, screen -worn eyes.
LID & LASH CARE
Lid Wash
A daily wash that keeps the lid line clear and calm.
BUILT ON REAL EXPERIENCE
“For 25 years I’ve looked after people’s eyes in clinic. What was missing was a simple way for people to care for them in between visits”
Rohit Kaushal
Co-founder & Clinical Lead
Your eyes don’t only matter when you’re sitting in an examination chair. They are working every day. Awaken brings everyday care and understanding into the time between eye appointments.
Built with a practising optometrist with 25 years of clinical experience.
Eye features developed using a defined ocular surface grading framework.
Everyday care products selected with clinical input.